Laura Jane Jackson, Kernel-In-chief, can you describe the history of your company Popcorn Shed
Popcorn Shed is an award-winning gourmet popcorn company, making the best tasting popcorn in the world.
Popcorn Shed launched in September 2016. The business has had a disruptive effect on the UK snacking market, pushing out some legacy brands in favour of this exciting, innovative, distinctive and delicious new brand.
Popcorn Shed’s products has introduced consumers to the concept of gourmet popcorn gifting; something quite undeveloped in the UK and more traditionally confined to the confectionery and chocolate categories.
Popcorn Shed has won or been nominated for the following awards:
Great Taste Award winner;
Finalist in the Great British Food awards;
Finalist in the World Food Innovation Awards;
Finalist in DIT’s Open To Export competition.
Popcorn Shed in now available nationwide in over 450 retail outlets including Selfridges, Fenwick, Picturehouse Cinemas, BP M&S service stations and many more.
Having launched with 3 SKUs. Initially, by September 2017 Popcorn shed will have 8 different products.
Our journey began in the family kitchen, where we dedicated ourselves to perfecting irresistibly indulgent popcorn recipes.
But it takes patience as well as passion to make popcorn so seriously scrumptious. And as we poured more and more deliciousness into each flavour, the kitchen began to burst at the seams. Enough was enough!
Our family packed us off to the garden shed and Popcorn Shed was born!
We are a home-grown, family owned and operated business, established in Great Britain, and we hope your tastebuds love our popcorn as much as we do.
Why you have launched these products and who are your consumers?
Our mission is:
• to make, distribute and sell the finest quality all-natural gourmet popcorn
• to be innovation leaders that continually focus on pushing the boundaries of unique flavours and great taste
• to enhance the lives of our customers by bringing them joy in the sharing moments that matter
• Pleasure seeking adults
• Brand-conscious innovators
• Early adopters of new trends
• Enjoys premium indulgence
• Values all natural, high quality ingredients
What is the role of innovation in the creation of your products?
We’re making gourmet popcorn the way it should be: by hand, using all natural ingredients, carefully sourced, lovingly crafted and free of any nasty preservatives or additives. Popcorn Shed’s range is suitable for vegetarians and completely gluten-free.
We believe that outstanding popcorn is hard to mass-produce, so we manufacture it in small batches that are made to order. Each kernel is air popped to create fluffy popcorn that is then lightly coated with a delicious caramel sauce.
We’re crazy about TEXTURE! Popcorn Shed uses inclusions such as nuts and chocolate to create textures which enhance taste, flavour and mouth-feel.
What is your vision of the use of the aperitif in the years to come?
Watch this space!