Antonio Mendoza, Managing Director “Organic Premium Peru”, Can you describe the history of your company ?
In 2014, we began with an idea of business, our value proposal: “Organic nutrition for babies, toddlers, moms, and seniors” With this value proposition, we won the “Start-Up Peru Award” by Minister of Production.
Then, we started a relationship with a native asháninka community, they are small farmers, and we support them to reach an organic certification.
Our products are 100% natural and organic, no sugar added, no preservatives and gluten-free.
Our primary focus is baby food, and we learn about food processing, and we applied Codex Alimentarius objectives to develop our processes and controls. We implemented our HACCP to export.
Now, we have Maternelle® baby food mixing sweetness of organic fruit with the nutrition of Andean grains and veggies.
why you have launched these products and who are your consumers?
Babies and toddlers need the best of nutrition without sugar added, and organic mix without additives is the best answer to this need. You know Peru has several fruits from Peruvian jungle, and Andean grains (Quinoa`s family) are very nutritive; the mix of them is unique around the world: “Taste and nutrition for the VIPs.”
Our primary consumers are babies, well, yeah moms with a baby, moms decide in the early months for their babies! In Peru, we are selling in the most well known organic and healthy mini-markets.
Maternelle® value proposal is very different from other products; you can find baby food of one fruit (sometimes two) with rice or starch to increase weight no nutrition.
What is the role of innovation in the creation of your products?
Innovation? to prove it, our taste designs: a mix of fruit from jungle and grains from highlands. Who can offer that?
Now, we are developing a special kind of biscuits without flour and no-baked, gluten-free, sugar-free; very tasting as Peruvian gastronomy!!!
We are developing a teenager line of our products to sell in schools and promote organic culture in schools!
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