Alfredo Magliola, Business Manager VitaSnacks, can you describe the history of your company?
The origins go back to 2006, when Biogolden Solutions was born, a young Andalusian agri-food innovation company whose objective is to offer technical and commercial solutions to agri-food industries to develop new gourmet-healthy foods in a sustainable way.
Biogolden Solutions developed a strong know-how in technologies related to the extraction and application of natural antioxidants, easy to find in fresh and versatile food both to replace the chemical additives in food preservation and for the functional enrichment of them, with the purpose of preventing numerous cardiovascular diseases, accelerated aging, etc.
The result of this incessant search to achieve high yields in its extraction, and thanks to its exclusive texturing technique, a unique product of surprising flavor and crunchy texture is obtained which, in itself, could be a natural source of health of special attraction for potential consumers.
And this is how the creation of Natural Crunch takes place, inheriting this philosophy of continuous gourmet-healthy innovation as an indispensable tool in the improvement of products and processes for an extreme differentiation, reaching to create absolutely novel products that bring together concepts of health, pleasure and convenience: the VitaSnacks.
why you have launched these products and who are your consumers?
We launch these products to cover a real need in the market for healthy products, without additives and with all the nutrients of fresh fruit and vegetables, which can be taken anywhere.
In this way we replace the processed snacks that we have just used to snack between meals.
Our consumers are people with intolerances, vegans, raw vegans, fitness or eco. People who care about their health taking care of their food.
What is the role of innovation in the creation of your products?
The innovation is in our DNA, in order to expand our range and offer healthier and wholesome products for our customers.
Thanks to our innovative technique, we get the texture of our snacks crispy, but without frying, lyophilizing, or using any additive or preservative.
So, we keep all the good things about fresh fruit and vegetables, in a fun way to eat it.
what is your vision of the use of your products in the years to come?
There is a growing trend worldwide of the consumption of organic products that is spreading in our society.
We hope that these people who care about their diet and take care of their health, as well as those who have any intolerance, include our products in their daily diet.
It is a very versatile product, which can be used to complement any dish, play with different textures. The limit is in the consumer’s imagination.
